Build With
the Runway.
A Campaign, Not a Single Night.
MyDream Global Runway creates partnership pathways across live fashion, content, media, audience engagement and brand visibility.
Put Your Brand Inside the Experience.
MyDream partnership concepts can be developed around the relevant event, audience, content and business objectives, with agreed deliverables defined in the applicable partnership proposal.
Three Moments. One Campaign.
A partnership can be structured across the period before, during and after an event, depending on the agreed campaign.
Build Anticipation.
Applicable pre-event opportunities may include campaign communication, digital content, announcements or promotional visibility.
Be Part of the Moment.
Agreed live-event visibility, activation or brand integration can form part of the campaign.
Extend the Story.
Selected photography, content or post-event communication may continue the campaign where included in the proposal.
Choose the Right Touchpoints.
Partnership deliverables depend on the specific proposal. These areas illustrate the types of touchpoints that may be considered.
RUNWAY / TOUCHPOINT 01Runway Visibility
Applicable branding or activation within the live fashion environment, subject to the agreed partnership scope.
Find the Right Alignment.
Brands connected with style, beauty, grooming and fashion culture.
Products and experiences aligned with aspirational audiences.
Hotels, travel, venues and experience-led businesses.
Platforms, content, entertainment and communication brands.
Brands seeking a fashion-led cultural and experiential environment.
From Promise to Documented Visibility.
A partnership should make it clear what is being delivered. The applicable proposal can define the agreed campaign scope, activation and reporting structure.
Agreed campaign elements are documented before execution.
Brand touchpoints are aligned to the applicable event plan.
Agreed elements are implemented according to the applicable scope.
Relevant visibility can be documented where included.
Applicable campaign evidence can support sponsor review.
Built Across Markets + Media.
Previous Partners + Associations
Build a Campaign Around Your Brand.
Tell us about your brand, market, objectives and the kind of partnership you want to explore.